Is driving a Porsche addictive? At Achtung we set out to figure out this question. By using neuroscientific research, Porsche shows that driving a Porsche gives our brains a stimulus that is characteristic of addiction.
Ikbenkees did part of the design, shot the behind the scenes photos and created additional media to go with this brand campaign.
Personally I love how WeFilm created the illusion of movement without actually moving the car itself, something that plays tricks on our minds, just as any addiction can.
Details
Agency: achtung (now dentsu creative)
Role: Photographer
