Porsche Uncommon - Addiction

For Porsche, Achtung! created a campaign that would prove that driving a Porsche is addictive. What better way to test that then using an actual research project. Using an MRI, a good set of test subjects (with obviously porsche drivers), and a Porsche in a studio.

Work Addendum

I shot the campaign interview, the behind the scenes photos and the cinemagraphs that accompanied the campaign. Check everything out in detail below: